Partnership Case Study: Fusion Broadband

Multapplied recently sat down with Fusion Broadband owner Jason Maude to get his take on the benefits of “Bonded Internet”. Here is what he had to say:

Q: Who is Fusion Broadband, and what does your business do?

We are the only carrier neutral Broadband bonding provider in Australia. We offer Broadband bonding solutions to mostly small to medium Business and enterprises.

Most of our customers run multiple applications over their bonded links, Web data, VPN’s RDP, terminal services, and VOIP. While some require more downlink speed, the upload speed benefit from Bonding is the real drawcard. They are able to achieve this through bonding at a substantially reduced cost to other technologies ( if available at all)

Q: What is your job title and what are you responsible for?

Managing Director. My responsibility is running the business.

Q: What kind of applications are your customers using Bonded Internet for?

As mentioned earlier, close to 80% of our customers run VPNs (mostly IPsec) in addition they run RDP sessions, VOIP, and terminal server sessions.

With the tremendous growth in cloud-based services/applications, the need for more capacity AND better-managed capacity is tremendous. As more and more businesses move their applications into the cloud three things are critical: Throughput, Stability of throughput, and connection resilience.

Q: Why is having QoS integrated into the bonded internet service important to the success of your business?

We have been able to secure customers that have dedicated links for applications (eg. One for VOIP and another for data). By having QoS we are able to offer the service to customers with the value proposition that we can combine the two links, they can get the speed and redundancy benefit from having two links while also being able to preserve a level of bandwidth for critical applications like VOIP.

Q: What problems were happening without end-to-end QoS?

The biggest issue we see is the entire uplink capacity being flooded by applications like Dropbox, mail servers performing mass uploads, server remote backups. These applications would saturate the uplink and destroy the downlink capacity and also kill any other applications running. QoS allows critical real=time applications to run even when non time-critical applications are consuming the link capacity.

Q: What is a real world example of high priority traffic slowing down non-priority traffic?

It’s quite surprising the amount of clients we have that suddenly suffer from their bonded connections being consumed with uploads to cloud services: things like Dropbox, Apple icloud, Google drive etc, remote backups running during business hours instead of off-hours. Our customers can turn on their QoS profile and see an instant return on the action. The impressive element to the Bonded Internet is that it is very easy for us to build a custom profile for each client. It’s a 5 minute job once we know the variables.

Read the Fusion Broadband Testimonial

Q: What was the most exciting bonding deployment for your clients?

We deal with a lot of medical centres, they have a very interesting mix of traffic, Email, Web, terminal services and the transfer of a LOT if images (these can be patient images all the way to radiology images – 10’s of GB per day being uploaded). In one business we have they have multiple sites. All sending radiology images outbound, they actually flood their uplink for a good portion of the day on all sites.

The trick is that even though the completely flood their uplink connections on scan images, which is classed as low priority traffic, they are still able to run terminal service applications over the links.

Before we build a QoS profile for this, the client would find that while sending scans (which occurs for most of the day) the terminal server applications would become impossible to use, connections would drop etc. Once we built the QoS profile and turned it on, the result was instant, all services were performing as they should. The interesting thing is we could see the change in traffic flows in our operations centre. It’s really quite impressive.

The challenge on this one is all data is on port 80 and 443 and it’s hard to separate the scan data from the RIS data. We have a QoS profile running, and it HAS made a difference.

We have other sites, but this one is the one with the biggest problem/ result.

Q: What do you think the biggest benefit of the Multapplied relationship and service to your business is compared to alternatives?

  1. Partner support
  2. Solution simplicity
  3. Quality of product and sense of urgency to support us.

We deal with a lot of suppliers, some local and some international, it’s hard to fault what we get from Multapplied.

Q: How do your clients justify the investment (cost) of the service?

In Australia (like most other countries) in the central business districts there are a number of low cost services ( these could be Fibre, EFM, EoC, WiMAX) but once we move out into the outer suburbs and regional area things change a lot. Symmetrical services become very expensive – if available. The only technologies that businesses can source are ADSL. This is where a Bonded connection puts them ahead of the city based businesses. We have customers in very remote areas of the country enjoying speeds that are beyond that of the businesses in the cities at a very reasonable cost.

Q: How would you rate Multapplied’s partner support?

Excellent. Although you are a country and an ocean away, it doesn’t feel like that. Great attention to detail and follow through.

Q: Finally, why would you urge other global ISPs to become Multapplied clients?

  1. Support – Multapplied sees your clients as theirs.
  2. You can create a product / market segment that you can own and leverage with much a higher profit margin than is available on standard DSL tails.
  3. With the push into cloud based applications, services customers (SME/SMB) need cost effective upload performance AND redundancy. Bonding is the only way to achieve this without new technology or expensive built in costs.